On The Media: Transcript of "Game Theory" (October 16, 2009)
http://onthemedia.org/transcripts/2009/10/16/07
Massively multiplayer online games are able to store reams of data about their avatars' every transaction. It turns out this information can serve as a model for real-world concepts, such as economics. Researcher Dmitri Williams has been studying EverQuest II and says the information he and his colleagues get from that game is better than any data they could expect from a traditional surveySent via BlackBerry by AT&T
